LOS
ANGELES, CA --(Nov. 29, 2000) Razorfish, Inc., the global digital solutions
provider, and advertising agency J.Walter Thompson, today announced
a collaboration for the Euro-modernistic Salon Selectives "See It, Do
It" re-launch campaign.
Razorfish created the graphics, supers and end tags for the campaign
comprised of four, thirty-second spots. The Razorfish creative team,
comprised of Vanessa Marzaroli, design director and Ehren
Addis, senior animator, created the graphics to enhance the magazine-like
layout.
"To accomplish our objective, we worked in 3D which gave us the flexibility
of movement and transparency," said Vanessa Marzaroli. "Our main
focus was to integrate futuristic, elegant-yet-simple, clean type and
graphics with director - Jim Sonzero's treatment. Because the speed
changes, focusing then defocusing, we needed to devise graphics that
complemented this style."
"With the re-launch of the brand, extra attention was placed on the
product shot," said Razorfish executive producer, Janet Arlotta.
"3D bottles in a digital environment gave us the flexibility to create
motion with a virtual camera. The bottles float in space while the logo
moves through the center of the bottle, giving it a hip, stylized energy
that the client was seeking."
"We wanted to create a more memorable experience than the typical
product shot," added Razorfish producer, Amanda Lehman.
"The graphics and type represent the young, stylistic, trendy, energetic
consumer wešre targeting, The Razorfish team had the right idea with
3D and the result is right on target with our creative brief." said
J.Walter Thompson producer, Lisa Musik.
About: Founded in 1995, Razorfish is an end-to-end digital solutions
provider, leveraging digital technologies to include strategic brand
marketing and design expertise for traditional entertainment media.
Razorfish delivers a complete set of solutions including strategy, technology,
and design services across platforms, devices, and networks. With offices
in Amsterdam, Boston, Frankfurt, Hamburg, Helsinki, Los Angeles, London,
Milan, Munich, New York, Oslo, San Francisco, San Jose, Stockholm, and
Tokyo, Razorfish employs more than 1,800 people and is headquartered
in New York. Recent Razorfish clients include Fox Kids, NBC, PBS, ESPN,
Quokka Sports, and Charles Schwab.
To inquire about a career with Razorfish, please submit a resume to
jobs@razorfish.com. For further
information visit: www.razorfish.com.
Credit List:
Broadcast Design: Razorfish Broadcast, Los Angeles
Design Director: Vanessa Marzaroli
Sr. Animator: Ehren Addis
Producer: Amanda Lehman
Executive Producer: Janet Arlotta
Agency: J. Walter Thompson Group
Creative Director: Ann Pearson
Art Director: Monica Klasa
Executive Producer: Lisa Muzik
Director: Jim Sonzero (HSI Productions)
Editing: Rock, Paper, Scissors
Editor: Joel Marcus
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