New Service Matches Independent Production Personnel with Client Needs

RICHMOND, VA--(March 2, 2000)--Henninger Richmond Design and Editorial and Henninger Charlottesville announced the launch of Synergy, a service that matches talented independent production personnel with agency producers, corporate communicators and Internet service providers.

Synergy allows clients to have Henninger Richmond assist them in production needs while allowing the facility to concentrate on and remain a leader in post-production for the southeastern United States. Synergy allows clients to call Henninger Richmond and have a team of production and post-production professionals crafted to meet the exact needs of their particular project, from producer/directors to audio post-production.

"We see this as an excellent option for our clients to the turnkey facility experience," stated Tracey Tecza, facility manager for Henninger Richmond. "The partners we have for Synergy are some of the best creative talent in the market and we trust them with our client's projects. We want to be sure when our clients finish a Synergy project with us, the experience has been great at all levels. It's really a win-win situation for the production community and our post-production clients."

"Synergy is like a dating, or matchmaking service, at its base level. We bring people together," explained Scott Witthaus, vice president of operations, Southern Region, for Henninger Media Services. "As the only true post-production facility in the region, we interface with a lot of talent from both the production end and our traditional post clients. "After many times saying 'Boy, that client would really benefit by getting together with this director or that shooter,' we decided to create Synergy. It allows us to help out our clients in production, and lets us continue to concentrate on our area of expertise: post production," he added. Henninger Richmond is a "creative facility" that offers a unique blend of highly creative personnel and outstanding client service in a boutique-like atmosphere, with the power and equipment of a state-of-the art post production facility.

Services include design, creative editorial, post production supervision, Discreet Logic's flame (2 suites), digital linear editing, Discreet Logic's smoke non-linear editorial and effects (www.discreet.com), Softimage|DS editorial and effects (www.softimage.com), two Avid suites, Softimage 3D graphics, Macintosh graphics, motion control, compression services, and duplication.

Henninger Richmond also offers Vyvx Ads, a real time spot distribution system (www.vyvx.com). Henninger Charlottesville services include creative editorial, Avid film Composer, Softimage|DS non-linear editing and effects, and media compression and conversion. Henninger Charlottesville also offers clients the full range of services of Henninger Richmond and the other Henninger sites.

For more information or demo reels contact Tracey Tecza or Deb Holden at 804/644-5006 or www.henninger.com. Founded in 1983, privately held Henninger Media Services is one of the nation's largest post-production companies with headquarters in Arlington, Va. and facilities in Washington, D.C.; Nashville, Tenn; Richmond; Charlottesville, Va.; New York and Los Angeles.

In addition to its editing, graphics and audio capabilities, Henninger Media Services offers Internet media services, a film lab, nationwide editing equipment rental service and a program marketing and funding division. Major clients include Circuit City Stores, Discovery Communications, National Geographic Television, PBS, Showtime Networks, The Martin Agency and the Smithsonian.