Event
to Focus On the Convergence of Technology and the Business of Filmmaking
LOS
ANGELES--(March 7, 2000)--Film Information Technology Conference & Exposition
(FilmIT) will be held October 26-27, 2000 at the Sheraton Universal
Hotel in Los Angeles and will bring together the technology and film
industries for an executive level, business to business event.
FilmIT will address the convergence of the filmmaking industry with
the Internet and IT. In addition to a variety of exhibitors, the event
will feature keynote speeches presented by film and technology industry
visionaries, along with 25 conference sessions, case studies and workshops
that examine in detail the effects and implications of these cutting-edge
developments in Hollywood.
"Without a doubt, the Internet and new technologies are the most
important influences filmmaking has experienced in recent history,"
said Paul Sitar, president and CEO of ISG, INC, the producers
of FilmIT. "From the creation and production of content, to the use
of technology in the promotional process, to the implications that technology
has on the distribution and consumption of content, technology's influences
are clear and profound."
FilmIT 's goal is to provide insight, answers and strategic direction
for executives and business professionals from both the motion picture
and technology industries within this emerging landscape. Presented
in a business-to-business setting, the forum will address the continuing
evolution of IT products and related issues such as:
- -- Celluloid
reels becoming digital content
- -- Licensing,
copyright, royalty and legal implications
- -- Box office
revenue merging with e-commerce revenue
- -- Building fan
and consumer communities via the Web
- -- Storefront
marketing becoming web-based marketing
- -- Business
channels becoming intranets and extranets
- -- Snail mail
and ground distribution now streaming media
- -- Digital technology
used throughout the creative process
- -- Broadband's
emergence: business ally or adversary?
- -- Infrastructure
and total cost of ownership issues
FilmIT
follows in the footsteps of the Interactive Music Xpo (IMX) held in
New York last year, in which Microsoft, RIAA, The Recording Academy,
Intel, AT&T, Lucent Technologies, BMG, Yahoo!, Yamaha and countless
other high-profile manufacturers, retailers, labels, managers and artists
participated. IMX will be held this year in Los Angeles October 3-4.
IMX is the nation's largest gathering of music and technology companies.
"Supported by an aggressive marketing campaign and bolstered by partnerships
with leading associations and Web portals, we anticipate FilmIT's debut
to equal IMX's tremendous success," added Sitar.
Exhibitors will represent a broad range of disciplines, including production
hardware and software, security, online marketing and advertising, digital/online
distribution and streaming video technology. Already confirmed as the
event's first corporate sponsor is Sonic Foundry (www.sonicfoundry.com)
a Madison, Wisconsin-based developer and marketer of Internet media
software tools, services and systems used worldwide for multimedia and
Internet applications, music and audio post-production, broadcast production
and digital content creation. Confirmed exhibitors include Utah-based
Sorenson Vison, Inc. (www.s-vision.com),
a leader in video compression technologies that develops high-quality
video tools and applications for use in multimedia and interactive business
solutions, and Havas Interactive, Inc. (www.havasint.com),
based in Torrance, California, the second largest PC consumer software
publisher in the world, and internationally renowned for releasing critically
acclaimed, award-winning titles. Havas Interactive will be exhibiting
their entertainment, educational, and gaming software at the event.
FilmIT's Web site, www.filmitcon.com,
is designed to be an interactive resource all year round and will be
updated regularly.
For more information on available exhibition and sponsorship opportunities,
please contact John Aymar, Vice President of Sales, ISG, INC (203)319.1633;
for panels/ speaking opportunities, please contact Paul Sitar, ISG,
INC (203)256.5759.
Both FilmIT and IMX are produced and managed by INSTINCT SERVICES GROUP,
INC (ISG, INC). ISG, INC is an Information Technology (IT) services
company that produces and manages IT focused conferences and expositions.
ISG, INC is competitively unique by being a completely autonomous tradeshow
management company that supplies events, as well as third party customers,
with innovative products and services from both its high-end Creative
& Advertising Services and Web Site Technology & Multimedia divisions.
ISG, INC will announce several new launches this year and for 2001.
Complete information on ISG, INC can be found at www.instinctsg.com