Santa Ana, CA --(March 22, 2000)-- Digital Media Online, http://www.digitalmedianet.com, the leading developer of web-based vertical communities for the digital media market, has announced a strategic partnership with SCRI International, to sell, promote and create worldwide market research covering broadcast, professional video, imaging and audio sectors, worldwide.

"Digital Media Online continues to add elements to the communities that our members need to get their jobs done. Staying on top of the latest research and market information from a well-respected source like SCRI is essential to digital media professionals," said Michael J. Skerly, President of Digital Media Online. "We will also be creating dedicated sections within appropriate channels for SCRI to provide weekly updates on relevant research news."

The agreement allows Digital Media Online to represent and sell SCRI research products through the DigitalMediaNet.com Internet sites and within Integrated Marketing Programs represented by their sales department. SCRI will also build a co-branded research product line with Digital Media Online that will expand into additional markets in the digital media industry, such as animation, desktop publishing, digital video, CAD, and imaging and design. M2 Research, currently featured on the DigitalMediaNet.com site, will also be involved in co-branded research projects.

"We are excited about the new relationship with Digital Media Online. With their extensive coverage of the digital media market as well as their new licensing agreement with PRIMEDIA's Intertec Publishing Entertainment Group, Digital Media Online provides an excellent base of respondents for the SCRI Industry Surveys as well as for new co branded research, " said Des Chaskelson, SCRI's Research Director.

Digital Media Online, http://www.digitalmedianet.com, is the leading developer of B2B vertical online communities for the digital media industry. DigitalMediaNet.com communities are organized into distinct vertical market segments, including streaming media, digital video, animation, special effects, desktop publishing, imaging and design, digital audio, CAD, workstations, broadcast and post production, and game development. Each channel offers up-to-the-minute editorial content and is updated at least once each business day. DMO's recent partnership with Primedia allows DMO to license the content from seven industry-leading entertainment technology publications including Millimeter, Mix, Video Systems, Broadcast Engineering, World Broadcast News, BE Radio, and Sound and Video Contractor.

DigitalMediaNet.com resources include breaking technology and product news, techniques, white papers, research, interactive product guides, classified, job and resume listings and extensive examples of digital art, animations and video.

SCRI International, http://www.scri.com, founded in 1984, has become the premiere source of market research on broadcast and professional video/audio sectors, worldwide. SCRI provides both multi-client and custom market research to equipment manufacturers, trade magazines, associations, investment firms and other industry analysts including the U.S. Department of Commerce. Current reports include: HDTV Marketplace Trends; HDTV Marketplace Products; Broadcast & Pro Video Trends; Broadcast and pro Video Manufacturers Awareness and Ratings; Broadcast & Pro Video Product & Brand Share Reports. SCRI's website (www.scri.com) provides a wide range of resources including: daily technology headlines and reports; weekly email industry newsletter (free); weekly online Insider Reports; DTV Tech Notes, monthly online and email newsletter; industry press releases; special trade show coverage (e.g. NAB2000), online bulletin board, and an extensive industry links section.