LONDON, UK, April
03, 2000: As part of an overall facility expansion, Triangle Television
has purchased a Discreet flame. The top-end visual effects and compositing
system was sold and will be supported by full-service Soho reseller
Red Lorry Yellow Lorry.
The
flame is expected to attract more creative commercials and effects projects
to the facility, both from new and existing clients. Tanya FitzGerald,
managing director of Triangle, said: "Our customers will benefit
from a high-quality, competitive service equivalent to a Soho facility
but without Soho costs. The purchase of flame will broaden the capabilities
of the facility as a whole and will nicely complement our existing services.
Clients will also benefit from a more comfortable working environment,
including larger and brighter suites."
Duncan Malcolm, development director at Triangle, was instrumental
in the purchase of flame. He said: "flame is reliable, is a name
agencies know and demand and will enable us to really push the creative
boundaries for our clients." Triangle will employ an in-house flame
operator, and call on a pool of top freelance artists where necessary.
About Triangle
Founded nearly 20 years ago as a small in-house television facilities
house, Triangle has since evolved into a high-end production and post-production
services company. It offers a fully-equipped studio, off-line editing,
linear and non-linear on-line editing, audio and now high-end visual
effects and graphics compositing with flame. It works with many leading
advertising agencies and production companies - including BDDH, Saatchi
& Saatchi, DDB, BBH, Channel X, Bullet and Magic Hat.