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ICE Ships
Avid on ICE EZ Release
WALTHAM, MA --(April 15, 2000)-- ICE, last week
at NAB announced it shipped Avid On ICE 3.5, known as the Avid
On ICE EZ release, with exceptional ease in adding effects from
within the familiar Avid nonlinear editing environment. Now
with more effects and transition treatments, this latest Avid
On ICE release includes over 110 superfast special effects filters
that leverage ICE’s award-winning hardware/software acceleration
technology – all easily accessed from within the Avid effect
palette. Avid On ICE editors work more collaboratively, and
productively to boost the creativity of their work — inserting
more special effects as they edit, saving time spent learning
new software interfaces, and moving seamlessly between offline
Avid systems used to build effects and online systems for final
finishing. The Basic Edition of Avid On ICE is priced at $5,995
and an Ultra Edition, with added functionality and speed for
ICE’s ultimate advantage, is available for $9,995. This
EZ release is provided at no charge to those registered Avid
On ICE users as of April 10, 2000. ICE announced the shipment
of Avid On ICE EZ at the National Association of Broadcasters
(NAB) show Las Vegas April 10.
In the tight budgets of most organizations today, Avid editors
are forced to work smarter by omitting steps in the creation
process – adding compelling finishing touches while they
edit — or streamlining time spent on costly online editing
systems. Avid On ICE EZ provides Avid editors the competitive
edge in today’s film and video markets so they stay ahead
of their peers while pushing the envelope of the work they create.
The product makes it "EZ" and superfast to add the
industry’s widest selection of effects for transitions
and sweetening the look of a video image when working on an
Avid. With a simple drag and drop, users build complex visual
effects and transitions with unprecedented ease at rendering
speeds from 2 to 50 times faster, depending on the effect. Editors
who know Avid, know Avid On ICE – with its wide variety
of effects that adhere to the Avid interface.
Convenience, Performance, and Collaboration
Working On ICE, Avid editors retain all the convenience and
familiarity of their preferred nonlinear editing platform –
and expand their toolset for creating exceptional caliber work
under deadlines that give them a competitive- and cost-edge.
Since Avid On ICE EZ works on all Avid systems, editors who
prefer building effects on a less expensive Avid Media Composer
or other offline Avid systems may do so, knowing the effects
will conform quickly and easily on an Avid Symphony. Avid editors
within the company, or at outsourcing firms, collaborate at
heightened productivity, saving time formerly spent in reworking
images created offline.
"I have other third party special effects applications
but I hesitate to use them because it means exporting and importing
– two more steps in the process, when deadlines are always
tight," said Frank Cernese, principle at Final
Cut Editorial in New York City and an Avid On ICE user. "Having
access to ICE’s wide palette of effects at their incredible
speed, totally integrated within the Avid platform so that they
appear on a timeline, is a powerful tool. Plus once clients
see the ICE effects, they get so excited that they will go and
preview the ICE filters on ICE’s web site and come back
to me asking for certain effects by name."
When creating more sophisticated motion graphics and visual
effects, facilities can leverage the power of the ICE hardware
within Avid On ICE EZ in other popular applications such as
Adobe After Effects On ICE – for an easy, affordable software-only
upgrade.
What's New in Avid On ICE EZ:
- 10
EZ Transitions – for the fastest, easiest way to
create an animated ICE’d transition with maximum control
and power. Drag and drop onto a transition and render at the
speed of ICE using Avid user interface conventions.
- 7
new effects filters including ICE’d EZ DVE, ICE’d
EZ Shatter, and ICE’d EZ Gaussian Blur.
- More
sensitive precision sliders allowing easier and more accurate
mouse adjustments.
- New
NT versions of ICE’d DE Film Damage plug-in and 3:2 simulated
pulldown is now available.
"ICE is committed to advancing Avid users’ power
to create stunning visual effects at the ultimate in performance,
throughout their production workflow," said Mike O’Reilly,
vice president of sales and marketing at ICE. "This latest
Avid On ICE EZ continues to raise the bar on ease of use and performance
from within the Avid environment. We developed this package with
heavy feedback from the Avid community, and early feedback suggests
it is delivering a winning blend of heightened creativity and
productivity for the way Avid editors work today."
System Requirements
Avid On ICE EZ is available for either Mac OS or NT systems, and
is certified by ICE on the following systems: Mac 9600, G3 and
G4; and the IBM IntelliStation.
About
ICE
Founded
in 1994 and based in Waltham, MA, Integrated Computing Engines
(ICE) is a leader in accelerated digital video solutions for
desktop video capture, special effects, finishing and distribution
and is used extensively by professional producers of video,
film, Web graphics, DVDs, CD-ROMs, and other moving images.
The ICE hardware/software architecture easily integrates into
standard MacOS and Windows NT platforms, turning desktops into
affordable super-fast systems. ICE is privately held and has
strategic relationships with SCP Private Equity Partners L.P.,
Citicorp, and Compaq Computer Corporation. www.iced.com
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