Press Release
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R!OT Manhattan applied its artistic touch to turn New York City street scenes into Anytown, USA for a new spot promoting the GM Credit Card. Conceived by Mullen Advertising, Closer Than You Think promotes the card’s benefits program through the story of a man who is being stalked by a growing fleet of General Motors vehicles.
Directed by Peter Thwaites of Gorgeous Enterprises, London, the spot follows a man as he strolls through a city on a shopping trip. As he walks along, the man becomes increasingly aware that he is being followed by a sleek silver sedan. His alarm grows as with each corner he turns, other GM vehicles join the pursuit. It all ends happily, however; with the promotion of the GM Card offering 5% back on purchases towards a new car and the man ending up behind the wheel of his own red GM SUV.[an error occurred while processing this directive]
R!OT Manhattan Inferno Artist Julie Watson digitally removed any distracting elements from the film. “I removed canopies, street signs, lines in the road, anything that would take attention away from the key players,” said Watkins. “The finished scenes are clean and beautiful and allow the comedy elements to come through clearly.”
Watkins also assembled the end graphics sequence to facilitate the spot’s use in multiple markets.
R!OT Manhattan is located at 545 Fifth Avenue, New York, NY 10017. For more information, contact Dana Locatell at (212) 907-1208.
Commercial Credits
Title: Closer Than You Think
Length: 30-seconds
Client: General Motors (GM Card)
Agency: Mullen, Wenthem, Massachusetts Jason Stinsmuehlen, creative director, Lisa Goore, producer.
Production Company: Gorgeous Enterprises, London. Peter Thwaites, director; Paul Rothwell, executive producer.
Location: New York City
Editing Company: The Whitehouse, New York. Neil Smith, editor. Bernardo Revilla, assistant editor; Melissa Thornley, producer.
Music Company: Human Music and Sound Design, New York. Morgan Visconti, composer.
Post Facility: Company 3, New York . Billy Gabor, colorist; Lisette Torres, producer.
Visual EFX Company: R!OT Manhattan. Julie Watkins and Matt Reilly, Inferno artists; Luis Ribeiro, executive producer
Graphics Design: Brand New School, New York. Mark Groeschner, designer.
Audio Post House: AudioEngine, New York. Tom Goldblatt and Joe Vagnoni, engineers/mixers.
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