In this weekly quick feature, TrendWatch founding partner Jim Whittington offers you interesting factoids based on market research from the broadcast and graphics industry. This week, Jim tells you what U.S studios are planning to buy this year. Also, in a bonus Fast Fact, take a look at the percentage of TV stations looking into character generation software purchases.Here's our pre-Siggraph top ten list of planned investment categories for all U.S. studios/facilities: (Have budgeted for & plan to buy one or more)
--Excerpted from the TrendWatch Visual Effects/Dynamic Media Report – Issue #2, February 2003
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Bonus Fast Fact: Stations Buying Character Generation Software
CG is alive and well with station buyers
13% of broadcast stations and 16% of cable stations plan to buy character generation software in 2003.
Why should you care?
This category is just a piece of the puzzle. Here’s more food for thought … 28% of stations planning to buy digital video editing systems also plan to buy character generation software as do 25% of camcorder buyers. And 23% of stations offering HD programming plan this investment.
---- Excerpted from TrendWatch TV/Broadcast Report – Issue #2 – Winter 2003
These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at partners@trendwatch.com, or visit the company's Web site at www.trendwatch.com.
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