TrendWatch Fast Fact: What Will They Buy at Siggraph?
Here's our pre-Siggraph top ten list of planned investment categories for all U.S. studios/facilities: (Have budgeted for & plan to buy one or more)
--Excerpted from the TrendWatch Visual Effects/Dynamic Media Report – Issue #2, February 2003
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Bonus Fast Fact: Stations Buying Character Generation Software
CG is alive and well with station buyers
13% of broadcast stations and 16% of cable stations plan to buy character generation software in 2003.
Why should you care?
This category is just a piece of the puzzle. Here’s more food for thought … 28% of stations planning to buy digital video editing systems also plan to buy character generation software as do 25% of camcorder buyers. And 23% of stations offering HD programming plan this investment.
---- Excerpted from TrendWatch TV/Broadcast Report – Issue #2 – Winter 2003
These market facts are based on original TrendWatch market research with executives and business owners in the TV/Broadcast and visual effects industries. You can reach the TrendWatch Partners, Jim Whittington and Dr. Joseph Webb via e-mail at firstname.lastname@example.org, or visit the company's Web site at www.trendwatch.com.