CHICAGO, Ill.-(January
2, 1001)-- First International
Digital, Inc. (FID), a Motorola spin-off with nearly 100 multimedia patents,
and Songdog Network, Inc.(SDN), an entertainment technology and content
provider, jointly announce their partnership and the arrival of the new
MP3i (MP3 interactive) technology format.
"Music
fans, music publishers and record labels are all eager for the wide adoption
of MP3i as a means of adding interactive graphical content to MP3 files
in a protected fashion." Said John Collins, President
and CEO of SDN.
What is MP3i? Simply, it is a means of integrating graphical data for
synchronized playback with digital music files. It provides secure synchronized
interactivity between music and graphical images such as lyrics (allowing
music fans to sing along with their favorite tunes), album artwork, liners
notes, pictures, advertising, etc. According to Collins, the possibilities
for new "virtual albums" and personalization for the end consumer
are unlimited. MP3i technology offers innovative ways to monetize the
Digital Music Market through unique value-added content for consumers
and protection for intellectual property holders. The MP3i standard includes
support for unique user-specific transaction ID's and a robust, but user
friendly, encryption/decryption scheme.
"The explosion of interest in the MP3 industry, coupled with the
demand for more unique and personalized digital audio content is raising
consumer's expectations," said Randy Cavaiani, Vice President
of Marketing & Sales for FID. "The partnership between FID
and Songdog Network demonstrates our commitment to giving our customers
what they want before they ask for it."
According to Cavaiani, "Using a powerful, yet simple, software
tool, the 'MP3i Creator', content providers and distributors can combine
their recordings with scrolling synchronized lyrics, album artwork, liners
notes, pictures - even advertising - to create differentiated value-added
products for their consumers. The tool is scaleable and adaptable for
other digital audio formats in addition to MP3."
To take advantage of the MP3i technology, consumers need a hardware or
software device equipped with an MP3i decoder. States Cavaiani, "The
beauty of the MP3i format is that any device equipped with an MP3i decoder
will also decode standard MP3 files." FID and SDN are currently
licensing the MP3i decoder technology to hardware and software manufacturers
for retail applications.
The first hardware manifestation of the MP3i technology has recently been
introduced by FID in the form of a portable digital MP3 player with Karaoke
(the irock! model 680), allowing consumers to listen to their favorite
songs, view lyrics, and record their voice - all simultaneously. The irock!
680 comes complete with PC jukebox software that allows the user to view
lyrics on the PC. See www.myirock.com
for further details; view the technology in action at First International's
booth at the Consumer Electronics Show in Las Vegas, January 6-9.
Coincident with the irock! 680 release in January, the first commercial
release of music encoded in the MP3i format will be hosted on the new
www.mp3karaoke.com website, a
member of the Songdog Network, for digital download of popular karaoke
music files. A free MP3i PC jukebox will also be available for download.
About: First International
Digital, Inc. (www.fidinc.com),
a Motorola spin-off headquartered outside of Chicago, is a global multimedia
company with nearly 100 patents in audio, video, speech and communications
technology. With a core competence in multimedia software development,
complemented by hardware development expertise, First International
Digital is divided into two business units: irock! Internet audio, targeted
at the consumer market, and the vip300 series of video image processors
designed for consumer OEM applications. First International Digital
is privately financed by a number of institutional investors including
Motorola, Via Technologies, and First International Computer. The company
completed its second round of financing in October 2000.
About: Songdog
Network, Inc. (www.songdognetwork.com)
is a vertically integrated producer and provider of professional quality
music products as well as a developer of software technology for digital
music applications. Utilizing strategic partnerships, content production
and proprietary software, SDN has been able to create and occupy a unique
market position in the digital music space. This provides for business
to business contracts with established industry leaders to license software
technology and associated music content as well as business to consumer
distribution channels for the delivery of content to consumers via the
Internet. SDN is privately funded and is comprised of these core components;
mp3karaoke.com, iMusicLicensing.com, and Palladium Music, Inc.
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