If you read my article
on Apple's new SuperDrive, you were probably wondering if that technology
would be available to other computer users. Well, I have good news for
you - it is!
Apple made it seem like this was an exclusive development that would
only be available on their top-of-the-line G4, in reality the SuperDrive
is nothing but Pioneer's brand new DVR-A03 DVD-R drive. This means that
you don't have to put your present G4 up for sale on eBay, yet. It also
means that PC users, too, will be able to benefit from the same technology.
DVD-R is a 4.7GB write-once DVD format that is compatible with most
existing video players and DVD-ROM drives. Pioneer¹s DVR-A03 drive
writes and reads DVD-R, CD-R and CD-RW media, and also reads CD-ROM
and DVD-ROM discs. The drive offers up to 4.7GB of storage capacity
on a single sided DVD disc and is now at 2X recording speed another
industry first. This remarkable combination drive is targeted for home
video editing and professional-quality DVD recording alike.
"Pioneer has achieved a new milestone with the DVR-A03 drive,"
said Hani Gabriel, senior vice president of sales and marketing,
Optical Systems Division for Pioneer. "This is an exciting new
product and we're very pleased that Apple will be offering our latest
DVD recording technology."
"For the first time, Macintosh users have a cost-effective way
to convert their video creations into their own DVD discs,"
said Paul Dempsey, president of Pioneer New Media Technologies,
Inc. "The DVD-R format provides an excellent medium for both
consumers and professional video users alike to showcase their work
using standard DVD video players and ROM drives."
"The blazingly fast new Power Mac G4 combined with Pioneer's
new DVD/CD recordable drive and innovative Apple software such as iTunes
and iDVD provides a powerful solution for easily making your own CDs
and DVDs," said Philip Schiller, Apple's vice president
of Worldwide Product Marketing.
Pioneer also announced that Compaq Computer Corporation has selected
the Pioneer DVR-A03 to be included with the Presario 7000 PC featuring
MyMovieSTUDIO video editing Software.
"DVD-R technology allows computer users to make DVD Video discs
of their own content that can be played in most existing DVD Video players
and DVD-ROM drives," said Andy Parsons, senior vice
president of product development and technical support, Pioneer New
Media Technologies, Inc. "By offering this technology within
the The MyMovieSTUDIO bundle, Compaq and Pioneer are bringing an exciting
and affordable new capability to users in the home or office. Plus,
the DVR-A03's ability to also write and read CD-R and CD-RW media means
that one drive can do it all."
"Committed to bringing cutting-edge features to our customers,
we are excited to team up with Pioneer, the leader in DVD drive technology
to feature the recordable DVD/CD drive in our popular Presario 7000
PCs," said Tony Dowzall, vice president, Marketing &
Business Development, Presario Desktop Division, Compaq Computer Corporation.
"Now our customers can record and edit their favorite CDs and
digital home videos right from their desktop."
End-users will also be able to buy DVR-A03 aftermarket or upgrade kits,
off the shelf, for their existing computers. Pioneer is anticipating
that these products will begin shipping around the April/May timeframe
with an SRP of $995.
In addition to the DVR-A03 drive, Pioneer will continue to provide its
popular external DVD-Recordable drive (DVR-S201) for high-end authoring
and content development applications.
Regarding Apple, the question is whether their idvd authoring software,
which comes free with the SuperDrive G4, will be available to other
users just like the iTunes software is (a convenient Internet download).
Or whether it will even be available for sale to those users who chose
to add the DVR-A03 to their existing Macs.
The DVR-A03 is an exciting product that will open the doors to DVD content
delivery for the postproduction industry as well as corporate video
producers and even home users. As the price of media drops and the availability
of DVD players increase, it is possible that clients will start walking
away with DVD copies of their masters instead of VHS dubs. It is also
very probable that an increasing number of interactive presentations
will be done on DVD instead of CD-ROM. This enables the display of high-quality,
full screen video imagery and digital audio while maintaining interactivity
features. As authoring tools get more affordable and easier to use,
producing DVD-based presentations may become more attractive both economically
and in terms of production time.
About Pioneer New Media Technologies:
As an industry leader in the digital marketplace, Pioneer New Media
Technologies Inc., continues to provide the industry's most innovative
technologies for professional and industrial business applications.
World's first technologies introduced by Pioneer include recordable
DVD-R drives, multiple-disc CD-ROM changer, mass storage 700-disc DVD
library and combination DVD/CD recordable drive.
Pioneer's innovative business solutions are currently serving applications
in the education, entertainment, government, legal, medical, insurance,
and financial market segments. Pioneer is also a leading supplier of
DVD-ROM drives to the majority of first tier OEM PC manufacturers.
For more information, contact Pioneer New Media Technologies, Inc. at
2265 E. 220th Street, Long Beach, Calif. 90810; phone (310) 952-2111
or (800) 444-6784; URL: www.pioneerusa.com.
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